This post will show you how to enable or disable Shopping in Microsoft Edge Chromium. The new Chromium-based Microsoft Edge has new Shopping features to help you save time and money when shopping online. The browser is now able to discover and show coupons that allow saving money.
Shopping features such as price comparison, coupons, and rebates will be automatically applied to retail domains. Coupons for the current retailer and prices from other retailers will be fetched from a server. Besides coupons, it can compare prices and suggest you the lowest ones.
When you visit a retailer site, Microsoft Edge will alert you if any coupons are available for that site. You can view the list of coupons at any time by clicking on the blue shopping tag in the address bar. You can copy and paste a code at checkout, or Microsoft Edge can automatically try them all to determine which one will save you the most. Shopping features enabled by default.

Enable or Disable Shopping Using Microsoft Edge Settings
- Open Microsoft Edge.
- Click on the three-dot menu at the top-right corner. From the drop-down menu, select Settings.

- Click on Privacy, search, and services. On the right pane, scroll down and under Services, toggle to turn On or Off Save time and money with Shopping in Microsoft Edge based on what you like.
Note – Shopping features enabled by default.

That’s done.
Enable or Disable Shopping in Microsoft Edge Chromium Using Registry
You can use the EdgeShoppingAssistantEnabled policy to configure browser experience on your managed devices. This policy lets users compare the prices of a product they are looking at, get coupons or rebates from the website they’re on, or auto-apply coupons during checkout.
Enable Shopping in Microsoft Edge Chromium
If you enable or don’t configure this policy, shopping features such as price comparison, coupons and rebates will be automatically applied for retail domains. Coupons for the current retailer and prices from other retailers will be fetched from a server.
To add or import a registry value follow these steps:
Important – We recommend you create a backup before editing the registry.
- Open Notepad, Copy and paste the registry value below into the text editor.
Windows Registry Editor Version 5.00
[HKEY_LOCAL_MACHINE\SOFTWARE\Policies\Microsoft\Edge]
"EdgeShoppingAssistantEnabled"=dword:00000001
- It will look like in the following syntax when you see the file.

- In the File menu, select Save As and click Browse to your preferred folder or location. In the File name box, provide the appropriate name “FileName.reg” with .reg extension and Choose Save as type “All” from the drop-down list. Click Save.
- The registry file will appear on your saved location. Double click or Right-click and select the Merge option on the saved .reg file content to merge into the local registry to start the execution.
- A warning box with the following messages prompted, Click Yes to continue.

- Once Information in the path of the .reg file has been successfully entered into the registry below prompt will appear. Click OK.

- Shopping features enabled by default. Once you have enabled the shopping feature, close the settings. Relaunch the browser, Verify from Settings > Privacy, search, and services > Services.

Disable Shopping in Microsoft Edge Chromium
If you disable this policy shopping features such as price comparison, coupons and rebates will not be automatically found for retail domains.
- Open Notepad, Copy and paste the registry value below into the text editor.
Windows Registry Editor Version 5.00
[HKEY_LOCAL_MACHINE\SOFTWARE\Policies\Microsoft\Edge]
"EdgeShoppingAssistantEnabled"=dword:00000000
- It will look like in the following syntax when you see the file.

- In the File menu, select Save As and click Browse to your preferred folder or location. In the File name box, provide the appropriate name “FileName.reg” with .reg extension and Choose Save as type “All” from the drop-down list. Click Save.
- The registry file will appear on your saved location. Double click or Right-click and select the Merge option on the saved .reg file content to merge into the local registry to start the execution.
- A warning box with the following messages prompted, Click Yes to continue.

- Once Information in the path of the .reg file has been successfully entered into the registry below prompt will appear. Click OK.

- Once you have disabled the shopping feature, close the settings. Relaunch the browser, Verify from Settings > Privacy, search, and services > Services.

Resources
- Introducing Shopping with Microsoft Edge
- How to Disable First Run Experience in Microsoft Edge Chromium
- How to Enable or Disable Sleeping Tabs in Microsoft Edge Chromium | Windows 10
- How to Turn On or Off Vertical Tabs in Microsoft Edge Chromium | Windows 10
- How to Enable or Disable Startup Boost in Microsoft Edge Chromium
- FIX The code execution cannot proceed because edgegdi.dll was not found in Windows 10